Slide background
Ferguson Flowers
‘Online sales went from
zero to over 80%
of our business’
Ferguson Flowers is an online flower store offering a delivery service
throughout the UK, Ireland and Worldwide.
Slide background
Ferguson Flowers
‘Online sales went from
zero to over 80%
of our business’
Ferguson Flowers is an online flower store which offers a delivery service
throughout the UK, Ireland, and Worldwide.

‘Online sales went from zero to over 80% of our business’

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Ferguson Flowers Case Study
Ferguson Flowers Case Study
‘Ferguson Flowers,
a flourishing
online store’

‘Online sales went from zero to over 80% of our business’

Ferguson Flowers is an online flower store which offers a delivery service throughout the UK, Ireland, and Worldwide. Ferguson Flowers have gained a reputation for the quality of their customer service delivering beautiful flower arrangements through the Interflora network of florists and their efficient delivery service.

Just over four years ago, the business had no online sales. Our challenge at FCDM was to transform a physical shop in Northern Ireland into a thriving online store. Having designed and optimised a new eCommerce website, we launched a multi-channel digital marketing strategy incorporating Google AdWords, savvy SEO techniques, and a targeted social media campaigns in order to drive sales.

Crucial factors in this success were extensive keyword research, professional website design and development, one-stop checkout and live chat assistance.

‘Ferguson Flowers, a flourishing online store’

 

Ferguson Flowers provide flowers for all occasions and mainly focuses on Northern Ireland, the UK, and Ireland but has customers throughout the world.

Ferguson Flowers also provides flowers for corporate and social events, weddings, funerals, birthdays and anniversaries.

Ferguson Flowers quickly ranked No.1 in paid search and No.2 in organic search for the highly competitive terms on Google.

Their online sales have gone from zero to over 80% of its business.

Thanks to the collaboration with FCDM, the business is now a successful, flourishing online store!

Ferguson Flowers Case Study