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Google’s link spam update

Google’s link spam update is primarily aimed at tackling link spam more efficiently. Google’s algorithms are ever evolving. The newest algorithm update has come in the form of a new link spam update, that is currently being rolling out across various locations. What is Google’s link spam update? Google’s link spam update is primarily aimed … Continue reading Google’s Link Spam Update is Rolling Out: Are You Ready?

Instagram Reels Ads

Instagram Reels ads will help businesses both large and small, to reach much larger audiences and drive increased engagement. Instagram have recently rolled out a new and innovative ad format on Instagram Reels. Although Instagram began testing Reels ads in a small number of locations in March, they have now rolled them out to all … Continue reading Reach New Audiences with Instagram Reels Ads

Maximising LinkedIn Performance: Enhanced Advertising Features Launched

When it comes to maximising LinkedIn performance, LinkedIn’s new features bring a wealth of new opportunities. LinkedIn recently announced that it was introducing some exciting new features. As many businesses in the UK continue to grapple with creating effective strategies for maximising LinkedIn performance, the professional networking platform has responded by launching new features including … Continue reading Maximising LinkedIn Performance with Enhanced Advertising Features

Live Chat has gained huge popularity during the pandemic and the benefits of enhancing online interactions with Live Chat are enormous. Live Chat has gained immense popularity during the Covid-19 pandemic and is growing at a tremendous rate. A recent study, that examined the adoption of Live Chat and messaging in 2020, found that almost … Continue reading Enhancing Online Interactions with Live Chat

What Social Media platforms are suitable for your business

Although most Social Media platforms can provide unique ways to capture your target audience’s attention, it’s important to evaluate which Social Media platforms align with your demographics and advertising objectives. As Social Media advertising continues to become an integral part of the marketing mix, many businesses still struggle to decide where they should place their … Continue reading Evaluating Social Media Platforms: Which ones are suitable for your business?

Responsive Search Ads

Responsive search ads are now Google’s largest, and most flexible search ad format that harness the power of machine learning. Google recently announced that Responsive search ads will officially become the default ad type for Google Search campaigns in Google Ads. Responsive search ads are now Google’s largest, and most flexible search ad format that … Continue reading The Future of Google Ads: Responsive Search Ads

Google My Business

Google My Business can play a pivotal role in helping to grow your audience and engaging that audience in a more meaningful way. Google announced recently that it has now started to roll out an enhanced performance reporting feature for Google My Business. The new reporting feature will be available within your Google My Business … Continue reading Google My Business – Enhanced Performance Reporting

Twitters New Feature

Twitter has launched ‘Fleets’ that allows users to post content that vanishes after 24 hours. Twitter explained recently that ‘Fleets are for sharing momentary thoughts – they help start conversations and only stick around for 24 hours’ in a bid to help people feel more comfortable joining a conversation online, whatever it may be related … Continue reading Time To Get ‘Fleeting’ with Twitters New Feature

Driving online customer reviews

Driving online customer reviews is a must in today’s digital world and we have compiled some top tips on what your business should be focusing on. It’s no secret that online reviews can have a significant impact on if potential customers will make a purchase from a business. Hence, receiving online reviews from your customers … Continue reading Driving Online Customer Reviews: Top Tips

Google Ranking Factors

The Google algorithm is ever evolving, and it is vital to be aware of the most important Google Ranking Factors in order to gain and maintain strong organic rankings. Did you know that there are over two hundred Google ranking factors that impact on your website ranking? Some are significantly more important than others, but … Continue reading Google Ranking Factors: What You Need To Know

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